Berjaya Hotels & Resorts is a hotel chain inclusive of 20 hotels (Only 9 hotels featured on Berjayahotel.com) located across Malaysia, Philippines, Vietnam, Japan, Sri Lanka, Seychelles & UK. With the increasing Mobile visitor trend, the website was not able to convert these visitors due to lack of mobile friendliness.

As the digital agency for Berjaya Hotels & Resorts, eMarketingEye worked together with Berjaya to develop a responsive website along with an experiential & conversion driven design for users to interact and convert on the website.

Strategy

After analyzing the website and the competitor website; eMarketingEye designed three different templates covering the key elements; Experience, Conversion and SEO readiness.

Experience

• Emotional Connection
• Visual Engagement
• Customer Confidence
• Brand Loyalty

Conversion Driven

• Improve Conversion Rate
• User Engagement
• Returning Visitors

SEO ready

• New content architecture
• SEO friendly design techniques